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Customer Experience (CX)
What's the Right Social Media Mix for Your Association?
It only takes two things to drive a successful social media campaign: effective strategy and the dedication to see it through. Whether you’re revamping an existing social media presence or creating a new presence from scratch, getting the right mix of channel, tone, frequency and content type to match your audience is key. How you achieve that is with a strategy that guides your actions and aligns your social media efforts to your marketing and communications efforts. We looked at some of the most common questions we get from associations about social media and put together a framework for building a successful strategy.