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Growing With HubSpot: Scaling Up for Success

This year we had the opportunity to participate once again in HubSpot’s Partner Day as part of Inbound 2018. The day’s events focused on new product announcements, partner success stories and behind-the-scenes discussions of HubSpot’s innovation pipeline and business strategy for the future. Beyond the staggering product innovation, what struck us most was how the profile of the typical partner has changed over the past five years.

Why Focus Content on Customer Pain Points?

Pain points are, quite literally, the problems that can really make clients crazy. They are the inconveniences and inefficiencies that get in the way on a regular basis. Stemming from external and internal factors, there's usually a slightly elusive solution, making them that much more frustrating. The search for best practices, information, and tools for alleviating pain points is typically ongoing, which is why creating content around relevant solutions opens avenues for communication with potential clients.

What Is the Difference Between Traditional and Headless CMS?

  When considering the entirety of a website, including all the behind-the-scenes efforts and technology necessary for functionality, all the front end components would be considered the "head". Not to be confused with the actual "" element and inclusive content written into the code of the website, this analogy represents the front end, also considered the "face" of the website as it is what the end-users sees. 
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What Are the Types of CMS? Headless, Traditional and Decoupled

In choosing a CMS, there is much to consider. A myriad of options exist today, with technological innovations targeting different functionalities and making the question of choosing no easy task.  The three main types of CMS can be determined by their structure; Traditional, Decoupled, and Headless. 

What Are the benefits of Headless CMS?

As noted in our eBook on Headless CMS, while "the concept of the content management system (CMS) has been around for over 20 years," much has changed online. Websites and the internet are now relied-upon resources for informational, transactional and navigational user experiences. The quality of the experience in accessing this information has risen exponentially in importance, dictating how information is disseminated, secured and accessed. 
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New Headless CMS Whitepaper

agencyQ is proud to release the new whitepaper, Headless CMS: Putting Your Content First. In this new whitepaper, agencyQ provides a comprehensive guide to understanding the concept of the Headless content management system at a level suitable for technicians and non-technicians alike. 
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Using AI to Drive Digital Transformation: agencyQ at #ASAETEC19

agencyQ will be presenting “Punch Above your Weight: Digital Transformation Using AI/NLP-Driven Content Strategy” at the 2019 Technology Exploration Conference being held in Washington, D.C., on Dec. 3rd and 4th. CEO Sean Breen and chief revenue officer Bob Poulin will teach attendees how to integrate customer experience and customer journey strategy with AI, NLP, visual recognition, search functionality and content management technology for faster analysis and categorization of content leading to higher value analyses, insights and prescribed actions.
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Why Choose a Headless CMS Platform?

A Headless CMS is a content management system where the "web head" (i.e. the rendering of the web pages) is not part of the system, hence the term "headless". Headless CMSs do not deliver web pages, but collect and distribute content via APIs, leaving the website front-end to fetch and display the content.
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What does the IDEA Act (21st Century Integrated Digital Experience Act) mean for your agency?

U.S. government agencies are undergoing a major paradigm shift in how they design and operate public-facing government programs, particularly in the digital space. With the passing of IDEA, the 21st Century Integrated Digital Experience Act, federal executives have the legislative authority to pursue high-value, low-risk digital means of serving the public. As reinforcement, the President’s 2018 budget promotes an innovative framework for pursuing digital engagements with the public. Together, these mandates foster a Digital Experience Framework, helping federal leaders identify best practices in customer (citizen) engagement from the current digital landscape in the private and public sectors to enhance the online customer experience of federal programs. The Digital Experience Framework is simple: Examine and evaluate the digital approach of all federal programs in the context of their online customer experiences. In practice, the Framework calls on leaders to focus on key elements of the digital customer experience, such as simplifying online engagement, designing prudent handling of data and digital documents, and leveraging engagement data to streamline online operational workflows. The Framework provides a clear opportunity for a built-in feedback loop, where the continuous awareness and refinement of citizen experience guides how we design program operations. The Framework will revolutionize how we evaluate program performance. By focusing on how well we shape customers’ online experiences, we will have a new standard for determining value across disparate programs and a means of making iterative improvements. The Digital Experience Framework, shaped by Congress and the White House, is the start of an exciting, deep digital transformation of the Federal Government as it relates to its citizens.
03-What Adobe’s Acquisition of Marketo Means for Marketers

What Adobe’s Acquisition of Marketo Means for Marketers

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