Using AI to Drive Digital Transformation: agencyQ at #ASAETEC19

Robert S. Poulin
by Robert S. Poulin

Last Updated: October 18, 2019

ASAETECagencyQ will be presenting “Punch Above your Weight: Digital Transformation using AI/NLP-driven Content Strategy” at the 2019 Technology Exploration Conference being held in Washington, DC on December 3rd and 4th.

CEO Sean Breen and Chief Revenue Officer Bob Poulin will teach attendees how to integrate Customer Experience and Customer Journey strategy with AI, NLP, visual recognition, search functionality and content management technology for faster analysis and categorization of content leading to higher value analyses, insights and prescribed actions.

Common organization customer experience use cases will be discussed and customized solutions will be co-created with attendees depicting mappable desired outcomes, digital interactions and prescribed human interactions. Participants will learn how to determine intentionality to optimize content and automate trigger action signals, and how to nudge users back into the Customer Journey path to create the best chance of achieving your desired outcome. KPIs and other metrics that best measure engagement and conversion will be reviewed. 

The Technology Exploration Conference is the premier event for marketing and digital leaders to learn about the technologies and techniques the industry has for advancing their mission. Every year, thousands of industry professionals gather several days of informative workshops and discussions, exciting keynote speakers and valuable networking. Additionally, attendees can find many of the biggest names in content management technology and digital marketing in the expo hall.

Learn more about how agencyQ enables digital transformation for organizations of all types using agencyQ's Find-it-First, Sitecore's Digital Experience Platform, and other leading technologies. Be sure to say hello if you’re attending the 2019 Technology Exploration Conference.

See you in DC!