The top 5 client observations that signal the need for a Digital Experience Platform (DXP).
Even before the COVID-19 pandemic, customer expectations for integrated, multichannel digital experiences have never been higher. This demand has resulted in the increasing adoption of Digital Experience Platforms (DXPs). Sitecore, a leading customer experience management company and an agencyQ partner, defines a DXP as one that “provides the full suite of tools to power the delivery of personalized experiences that scale and connect – across channels, geographies, and languages”. As a next level above traditional Content Management Systems (CMS) where the objective was primarily to manage a volume of content on one or multiple web properties, DXPs are incredibly valuable to organizations who need to create, deploy and continually optimize their digital experiences across multiple digital channels. DXPs thus marry the improved workflows and management of CMSs with personalized multichannel digital experiences for customers.
As the pressure to communicate personally with customer segments across channels increases – higher engagement, conversion rates and ROI are a powerful pull - I often hear decision makers ask, “Do I need more than my existing CMS? When is the right time to invest in these additional technology capabilities to further my business?”. Here are the top five signals I hear from clients – questions that point to the value that a DXP can deliver to the organization:
If you've found yourself thinking any of these points – the inner voice that occurs right after a meeting with your web management team – it might be time to start researching what DXPs can do for your business (and how to best integrate). You would not be alone in taking action – by any stretch. According to research by Markets and Markets, the DXP industry is expected to grow from $7.9 billion in 2019 to $13.9 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 12.0%. The competition for organizations to put their customers first pre-dated COVID-19, and DXPs offer a way to manage customer experiences profitably across channels, while delivering improved employee productivity for marketing and IT organizations. My clients are acting on these five key signals – are you?
Putting Your Content First
The concept of the traditional Content Management System (CMS) system has been around for well over 20 years. The Internet has changed a lot in that time.Learn More About Headless CMS
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