AgencyQ captured segment-specific insights across site visitors, to ensure digital impact during the critical ‘moments that matter’ when selecting a specialty healthcare option. For bariatric patients, the insight was reduced anxiety about surgical options led to taking ‘the next step.’ With an enhanced experience design that maximized white space and reduced content volume, the experience showed a clear process for addressing their health issues.
For pediatrics, the insight was that primary care docs adopt a “prove it to me” mindset when looking for pediatric specialists for their patients and their anxious parents. A revised interaction design prioritized pediatric specialists' prior successes, and the content strategy prioritized short, ‘by the numbers’ presentation to provide evidence-based support for referring providers.
For both groups, AgencyQ’s solution reflected Ascension’s overall strategy to use digital to complement the high standard of care that patients would expect from Ascension Health.