agencyQ’s expertise across human centered experience design and flexible, component-based design architectures enabled CNHS to stand up a digital platform that would catapult their digital marketing and engage their international audiences and convert them at benchmark beating rates. Building on stakeholder interviews to understand the needs and drivers of these specialty target audiences and identify what differentiates Children’s from other leading hospitals, the agencyQ team took a human centered approach to develop multiple personas reflecting
CNHS’s international customers and audiences - prioritizing ease of information access and the specific needs of Arabic, Mandarin, and Spanish visitors.

As a Sitecore partner, agencyQ drew on its technical expertise to architect CNHS’s new, personalized website leveraging Sitecore Experience Accelerator (SXA). This allowed the CNHS team to incorporate content earlier in the development process and facilitated content repurposing quickly and flexibly across languages, audience profiles, and content formats. The persona-based approach accounted for cultural preferences to provide critical health information clearly and consistently, across channels, to inspire confidence in CNHS’s ability to deliver life-saving treatments to its patients.