Areas of Focus
In order to realign its brand with its mission, CTIA went through a strategic rebranding to become CTIA the Wireless Association while also redesigning its main website, CTIA.org. When a previous contractor was unable to manage the new website post-launch, agencyQ was brought in to navigate this transition by streamlining CTIA's digital processes and more effectively promoting its events, news, and activities.
agencyQ's expertise with headless CMS architectures, complex infrastructures and content migrations enabled immediate improvements for CTIA's digital properties. agencyQ stabilized the site and provided ongoing support to maintain the integrity of information and continuity of service to its audiences. To resolve operational inefficiencies, agencyQ audited CTIA’s digital processes, identifying areas of opportunity and practices to be streamlined.
agencyQ migrated CTIA's sub-properties and launched multiple new subsites to the headless CMS, providing greater control of content to internal stakeholders. With the ecosystem of CTIA sites, agencyQ adapted the modernized branding to each sub-brand to promote an interconnected, unified member experience and increase engagement.
agencyQ simplified the environment and deployment processes, enabling CTIA's development team to progress on its backlog of work. Our familiarity with CTIA's environment and code structure allowed reuse of components, saving CTIA time and money.
Three CTIA subsites have launched, reducing the burden on staff through the simplified environment. agencyQ's digital strategy recommendations and execution have delivered improved UX and greater value for CTIA's members.