Areas of Focus
Earth Fare’s former holiday food ordering system was ineffective for its growth model. Earth Fare needed a reservation tool that would grow the customer base and topline sales during the holiday season and throughout the year with catering campaigns. The system also needed to help Earth Fare more efficiently manage its inventory of turkeys across stores to help reduce wasted inventory and prevent shortages.
agencyQ worked with Earth Fare to develop a simple and user-friendly food ordering tool that provides a positive user experience for the customer and data insights for Earth Fare. agencyQ first undertook comprehensive market research to build customer profiles. Along with functionality, agencyQ designed the tool to communicate Earth Fare's values and engage its target audience. agencyQ developed a customized, seamless workflow to improve food reservation and pickup with the tool.
To handle seasonal volume fluctuations, agencyQ built the tool on a powerful platform with a backend inventory management system integrated with the customer-side tool that allowed internal teams to efficiently manage inventory transfers. Additionally, agencyQ developed a robust reporting system that includes behavior trend and order data for Earth Fare employees filling the order and management to review sales trends and business growth forecasting.
During the first Thanksgiving season, Earth Fare’s food ordering tool processed more than $2 million in sales, with the busiest single hour of the campaign being responsible for $161,000. The tool provided an enhanced ordering and customer experience that engaged users and grew Earth Fare's customer base. agencyQ enabled Earth Fare to target its marketing campaigns more effectively, and allowed inventory optimizations that reduced waste with the data provided from the internal-facing tool.