Earth Fare is a rapidly growing national chain of health-conscious grocery stores, headquartered in Asheville, NC. Earth Fare’s vision is to be the most trusted organic and natural food market in the country – a place where healthy decisions are easy, people have confidence in the food they buy and everyone feels welcome. To accomplish this, Earth Fare has embarked on a rapid multi-state expansion plan.
Earth Fare wants to be known as the grocery store for REAL food. However, they’ve become better known for their constant couponing than the quality of their product. Earth Fare partnered with agencyQ to help them better align their digital strategy with their business goals, closing the gap between in-store and online.
Integrated design and functionality with back office systems, delivering on brand promise
- Leveraged Sitecore’s Digital Marketing System (DMS) to reduce customers’ dependency on deals and coupons by disseminating more focused, personalized content that speaks to Earth Fare’s value and food philosophy
- Extended the conversation about Earth Fare on social networks by unifying Earth Fare’s hundreds of store-level Facebook and Twitter pages into single corporate level platforms
- Created the foundation for a full-site redesign, informing content strategy and user experience
- Connected Earth Fare’s Content Management System (CMS) with its Point of Sale system to be able to trace the effectiveness of online activities to sales conversions in-store