Areas of Focus
Walden University had an outdated digital presence that was incapable of keeping up with Walden's lead generation efforts and supporting the brand revitalization. Walden needed to relaunch its brand and focus its efforts on digital demand generation with a new website. To achieve this, Walden required a powerful CMS that could easily integrate with Laureate enterprise technologies.
agencyQ performed in-depth research on Walden's target audience, cross-referenced with registration demographics data. This information was leveraged by agencyQ to guide the redesign of the information architecture and user experience.
agencyQ developed the new Walden site using Sitecore to include features developed specifically for Walden University and to establish a platform for reuse across the Laureate Online University network. The new website was built to be simpler for Laureate and Walden staff to control content and more SEO friendly to drive inbound leads.
For improving marketing automation capabilities and cross-platform lead nurturing, agencyQ integrated the site with ePrimo. Using Sitecore, agencyQ completed an API-level integration with the online course catalog to support course promotion.
The new site saw marked improvements with customer engagement and search engine performance, fueling inbound lead generation efforts. agencyQ's Sitecore and ePrimo implementations saved Walden University staff numerous man hours in content management and enabled an enhanced lead-generation process with marketing automation, and data analysis.