Areas of Focus
The National Cherry Blossom Festival wanted to revamp its online presence with a website that reflected its brand and sent targeted information to its users that aligned with its goals. Since the festival is seasonal, the National Cherry Blossom Festival’s website had to be able to handle high levels of traffic over a very short period of time, and its responsive web design had to be catered to the needs of its mobile users.
agencyQ implemented a WordPress CMS infrastructure to facilitate the creation and distribution of dynamic content, enabling festival content editors to input content year-round and keep site visitors engaged. We constructed an engaging and visually striking homepage experience that modernized the NCBF brand and provided interactive maps and other resources for festival-goers.
After the initial site rebuild, agencyQ focused on optimizing the site design and performance with data-driven recommendations. agencyQ upgraded the site’s mobile friendliness with a new responsive grid and mobile menu, catering to the festival’s mobile-first userbase. To improve the page load speed and uptime, agencyQ implemented Varnish caching and server-side load testing to ensure the site could sustain spikes in traffic during the festival.
The changes implemented improved tracking of unique visits, impressions, time spent on the site and other reporting metrics, allowing NCBF to identify and respond to trends and drive traffic to the site from among key audience segments. Our work with NCBF and other clients has been recognized with six awards from the Interactive Media Awards and W3 Awards.