National Oceanic and Atmospheric Administration  Fisheries

The Office of Aquaculture within National Oceanic and Atmospheric Administration (NOAA) researches marine ecosystems and regulates fishing and species protection activities.

NOAA’s Traceability Information Program for Seafood (TIPS) system for registering seafood producers and listing farming sales data had an ineffective user portal that impacted user experience (UX). TIPS needed to redesign their workflow and digital presence to engage users, simplify the signup process and communicate their mission. The tool needed to be secure, stable, integrated with NOAA technology and intuitive for a broad range of users.

To achieve compliance with federal usability requirements, AgencyQ undertook comprehensive audits across a variety of heuristic and technical metrics to understand the audience and obstacles to improvement. From the findings, AgencyQ delivered a series of recommendations on creating effective user workflows.

AgencyQ’s new design will express NOAA’s mission more effectively to their varied audience of technical and industry professionals. The streamlined workflow will enhance user experience and improve data collection rates. With the new portal in a modernized interface, AgencyQ’s work will enable more accurate and complete data to support NOAA’s research and oversight activities.