Often referred to as a “25-year old science experiment,” when STScI was founded in the 1980s to support Hubble’s launch, it was not foreseen that the Institute would continue as long as it did, and as such, they did not have a cohesive message to talk about who they are or what they do.
Now a thriving multi-mission organization with expertise in astronomy, scientific research and public outreach, STScI needed to build a brand around their strategic positioning as a bleeding-edge organization. Further, they needed to communicate this to their broad range of audiences that include scientists, members of the media, policymakers and the general public. The Institute partnered with agencyQ to overhaul their digital strategy, including the redesign of their website and development of a supporting social media strategy and implementation plan
To help STScI develop a meaningful brand identity and subsequent digital strategy, agencyQ:
The initial phase of the redesigned site launched in February 2018, while remaining content areas are continuing to be built out. The value to the Institute will be realized throughout the organization, as well as by their target audiences, including: