Areas of Focus
To promote access to scientific research and resources, the Office of Science needed to improve onsite CX and search functionality for their content archives with accurate, personalized search results. Additionally, DoE required an automated solution to ensure thousands of pieces of complex scientific content are findable without manually analyzing and tagging each piece.
By leveraging the industry leading Sitecore CMS and agencyQ's FiF® technology platform, agencyQ automated the analysis and organization of high volumes of structured and unstructured pieces of content. As new content is created and uploaded through Sitecore, FiF® automatically evaluates and tags the content, reducing workload on DOE in addition to retroactive tagging for preexisting content.
Using FiF® and artificial intelligence, agencyQ developed a concept-weighting system that considers the content needs of each persona. The FiF® platform makes persona determinations for each user and dynamically updates user profiles using factors like incoming channel, landing page, search terminology and onsite behavior as users interact with site elements. The Office of Science uses FiF® to iteratively deliver increasingly accurate and relevant information in searches and can provide more engaging, personalized CX across site pages.