AgencyQ led a robust discovery phase to develop the comprehensive digital strategy needed, including persona development, a heuristic evaluation of the site, and the creation of journey maps to uncover user pain points. The results of this discovery work enabled AgencyQ to clarify and align NACDL’s brand with their personas and redesign the site’s user experience (UX).

The new layout is persona-focused and built to improve navigation and engagement by intuitively delivering relevant content and resources. AgencyQ performed search engine optimization (SEO) and content audits to analyze the existing resources, perform gap analysis, update content strategy, and address searchability issues.

AgencyQ evaluated content management system (CMS) platforms and selected Kentico to streamline internal efforts. A user-focused visual design was created, giving their audiences more intuitive pathways to access valuable NACDL content. Additionally, AgencyQ expanded NACDL’s brand guidelines to create an identity reflecting the passionate culture of the association and its members.

National Association of Criminal Defense Lawyers