Department of Energy – Citizen Experience at the Next Level
DOE’s Office of Science engaged agencyQ to personalize their customers’ digital experience. As the largest supporter of research in physical sciences and the lead agency supporting energy production and security research, DOE wanted to promote the expansion of knowledge and discovery to their customers.
- Millions of unorganized scientific content pieces
- Lacking accurate, expedited way to search content.
- Complicated and difficult to find needed information.
- Info displayed in unrecognizable formats.
- Lack of personalization when searching and displaying info.
- IBM Watson
- Find-it-First (agencyQ’s proprietary technology tool)
- 50% reduction in time locating content
- 55% YOY site traffic growth
- 900 hours of web management time saved
DOE continues to use agencyQ’s innovative technology-focused solution in order to deliver accurate and personalized information to its audiences. We maintain an ongoing relationship with DOE to update the algorithm used for user behavior and ensure their systems are up-to-date.
AgencyQ harnessed all aspects of personalization to deliver for DOE. AgencyQ architected a custom technology solution using Sitecore, Coveo, IBM Watson, and Find-it-First (AgencyQ’s proprietary technology tool). First, we automated the analysis and tagging of high volumes of historical content and set-up a process for new content to be uploaded, automatically evaluated, and tagged on an ongoing basis. With better tagging and organization, users yield better search results. The solution allows DOE to track habits of users that come to the site, determine their persona type, and serve them relevant content in their search results. Furthermore, when users perform a search, the presentation of that content dynamically adjusts based on their persona type. This makes the content AND its presentation best suited for the individual’s needs. For example, a third-grade teacher might see results materialize as a classroom ready visual with suggested homework assignments, while an astrophysicist might see charts ready to add to a research report. The site is widely used to help scientists in all roles find their next breakthrough.