Marketing Technology Activated by Intelligence

Composable architecture means selecting best-of-breed tools for each capability — CMS, CDP, personalization, search, analytics — and connecting them through APIs rather than buying one monolithic suite. It's right for organizations that need flexibility and want to avoid vendor lock-in. It's less appropriate if you need a simple, turnkey solution with minimal integration complexity. We help you evaluate which approach fits your requirements, not which approach we prefer to sell.

We're deep partners with Sitecore (XP, XM, XM Cloud), Salesforce (including Sitecore CDP and Personalize), Adobe, Acquia, and Sanity. We deploy on modern hosting platforms including Vercel and Azure. Our approach is platform-informed but not platform-led — and we've built custom AI tagging tools, NLP classification engines, and integration middleware when off-the-shelf solutions don't fit.

We cover the full lifecycle: platform strategy and readiness assessment, data ingestion and identity stitching across CMS, CRM, email, and analytics sources, real-time profile construction, dynamic audience segmentation with predictive scoring, and activation pipelines that push audiences into personalization engines, email platforms, and advertising systems. For Northrop Grumman, we deployed Sitecore CDP to unify Salesforce CRM data, Sitecore XM behavior, and Azure App Insights — all tied to a single identity layer.

Migrations follow a structured process: content audit and modeling, architecture design, phased migration with content transformation, parallel testing, and cutover planning. We combine manual and AI-assisted approaches — for the Department of Energy, our Find-it-First platform processed millions of content items using NLP classification that replaced years of manual tagging effort. Migration timelines depend on content volume and complexity.

Platform implementations vary significantly based on whether you're deploying a single tool or orchestrating a full composable stack across CMS, CDP, personalization, and commerce. A focused implementation — like standing up a headless CMS or configuring a marketing automation platform — is scoped differently than a multi-vendor composable architecture with custom integrations. We phase every engagement to deliver working capabilities incrementally rather than waiting for a big-bang launch. Contact us with your current stack and goals, and we'll outline a realistic roadmap.

Absolutely. Most of our engagements start with an existing platform. We optimize content architecture, add personalization through Sitecore CDP/Personalize or equivalent tools, integrate data sources, improve search and findability, and embed AI capabilities — before recommending any platform changes. Optimization and AI Readiness is one of our core service capabilities for exactly this reason.