“Modernization without compromise.”
That was the promise made by Dave Tilbury, Sitecore’s Chief Operating Officer, during the Day 2 Keynote at Sitecore Symposium 2025, and it set the tone for what’s next in the platform’s evolution.
For years, organizations weighing a move to SaaS have faced the same dilemma: embrace the scalability and efficiency of cloud-based systems but lose the flexibility and deep customization they’ve built on-prem. In most cases, modernization meant starting over. That is changing in a big way.
Introducing Sitecore Studio
The next stage of partner-led innovation is here. Sitecore Studio introduces a suite of four powerful tools designed to bring flexibility, extensibility, and personalization to the SaaS experience. Rather than a bolt-on or afterthought, Sitecore Studio is a foundational element of the new Sitecore.ai platform, built from the ground up to deliver a truly customizable SaaS environment.
Agentic Studio
Purpose-built tooling to design and manage AI agents. It launches with 20 prebuilt agents (and counting) that can be embedded directly into agentic workflows, while allowing teams to create and deploy custom agents tailored to their organizational needs.
App Studio
A powerful API and SDK-based customization layer that eliminates the rigidity of traditional SaaS platforms. Teams can now create bespoke apps, connectors, and agents within their Sitecore.ai tenant without resorting to workarounds or unsupported extensions.
Marketplace
As a global ecosystem for sharing, discovering, and distributing solutions. Sitecore has always been community-driven, and Marketplace brings that spirit forward by empowering innovators to publish and adopt dynamic solutions that accelerate delivery and expand capability.
Sitecore Connect
In a composable tech stack, seamless integration is essential. Sitecore Connect delivers an expanding library of prebuilt connectors alongside tools for orchestrating custom integrations. This low-code approach to data portability helps teams unify systems and fully realize the advantages of the cloud.
A New Era for Custom SaaS
For anyone who has ever asked, “Can I make SaaS my own?” the answer is now a resounding yes. Sitecore Studio delivers on the promise of modernization without compromise, combining the freedom of customization with the scalability of the cloud. The message from today’s keynote was clear: Next is Now, and the future of experience is flexible, intelligent, and built for innovation.